By Leslie Baer

About 150 people declared Buffalo State College’s image campaign a success. The Declare Yourself Image Campaign held its spring kickoff reception to promote BSC’s Declare Yourself brand image and to thank those who participated in the image campaign.

“I was very pleased with the turnout and enthusiasm that people expressed for the campaign,” said Claire Jones, college relations director.
The participation in the event is what brought on its success.

“The measure of success is sheer participation in the event,” said Jones. “To get that many people together to celebrate and support the campaign is a wonderful accomplishment. Also, to have representation from President Howard, faculty, staff, students and alumni tells me that the campaign is reaching out to important constituents.”

The desired outcomes of the campaign are to build BSC’s strengths, and to change any misperceptions about the college, to increase awareness to BSC’s business leaders, guidance counselors, teachers, parents and their peers, and to build faculty, staff, student and alumni pride.

The Declare Yourself campaign has been highly promoted on and off campus. On campus, oversize posters have been hung in Moot and Cleveland Halls, the Campbell Student Union, and other buildings. New Buffalo State and Declare Yourself flags are on Rockwell Road and on Iroquois Drive. Articles have been placed
in The Record, and more information about the campaign are in other publications, and on the Buffalo State web site. Print advertisements have been placed in The Buffalo News, Business First and The Niagara Gazette.

Declare Yourself has become Buffalo State’s brand, which is all about making and keeping promises. Buffalo State’s promise to students, faculty and staff is education, shared responsibility, diversity, personal attention and inspiration. The campaign reception was held to help bring awareness to this promise, and to show the college’s dedication to it.

“(One) goal was to generate some ‘buzz’ about the campaign on campus—to get people thinking and talking about it,” Jones said. “We want to raise awareness and understanding of the campaign, and also encourage participation.”