Buffalo State Brand Consultant Chosen

From the Associate Vice President for College Relations
Buffalo State hosted representatives from three top higher education marketing firms in March (via the RFP process) who presented their proposals to assist Buffalo State College in developing its brand platform strategy. Through participation and attendance over six sessions, more than 100 faculty, staff, and students contributed feedback and evaluated the proposals.

Stamats Inc. in Cedar Rapids, Iowa, has been selected as Buffalo State’s education consultant, and Beatrice Szalas will serve as the college’s point person. Tim Walsh, associate vice president for college relations, is leading the project for the college.

Cognizant of the tight time frame before students, faculty, and staff leave for the summer, College Relations has arranged for Stamats’ team members to come to campus on May 6 and 7 for a project planning meeting and campus visit. Over the two days, Stamats will conduct interviews and group discussions with students, faculty, administration, alumni, donors, and community leaders. A project planning meeting with Buffalo State’s brand development team will also be held to discuss vision, mission, core values, and strategic direction and determine how they will influence and inform the brand strategy.

Key campus stakeholders and constituent groups of students, administrators, faculty, and staff will be invited to engage via small groups to discuss Buffalo State College, providing insight into the heart of who are we, what we stand for, and what we promise and deliver to students. It is our turn to tell the Buffalo State story, with the end goal of establishing strong brand position statements and strategies for future campuswide endeavors.

The following open forums will be held in E. H. Butler Library 210:

For All Faculty and Staff Members
Wednesday, May 6
2:30 to 3:30 p.m.

Thursday, May 7
9:00 to 10:00 a.m.

For All Undergraduate and Graduate Students
Wednesday, May 6
3:30 to 4:30 p.m.

Thursday, May 7
10:00 to 11:00 a.m.

For more information, contact Tim Walsh, 878-4201.