Colleges back for the fall semester find themselves at the peak of an enrollment boom. A record number of students graduated from U.S. high schools this year, giving colleges the pleasure of picking from a deep pool of incoming freshmen.
The University at Buffalo has its own YouTube channel. Buffalo State College is about to get one. Hilbert College might want one in the future. As the use of online social networking continues to soar among students and young adults, Western New York colleges and universities are crafting Web-based ways to market themselves to the public. That means creating Facebook pages, posting blogs written by current students, and registering YouTube channels that broadcast university-specific content.