Planning an event?
Below is a checklist to help you plan communication support for your next event. Start early; begin planning promotion at least 12 weeks prior to your event. Contact the appropriate staff member to discuss your options. Depending on your needs, please be aware that some freelance support and funding (editorial, design, photography, etc.) may be necessary to fulfill your plan. We'll need to know your estimated budget in order to help you execute your promotional plan.
Publications * (contact the College Relations Office)
___ Save the Date Card
___ Invitations
___ Event Program/Brochure
___ Other
Web/Digital (contact Mark Norris, associate director, web administration)
___ Web Template Site (for academic departments, administrative offices, research/academic centers, or conferences)
___ Events Calendar (Submit an Event)
___ News Releases
___ Home page Slideshows
___ Students Announcements Page (Submit information pertaining to student events, scholarship opportunities, and more to Charles Kenyon, associate vice president and dean of students)
Internal Publicity
___ The Daily, e-newsletter (Submit an Item)
___ Campus Flyers
External Publicity (Press Release/Alerts to Local Media)
After submitting your event notice to the campus events calendar, submit brief copy with pertinent time, date, location and contact information to the following print outlets. Be sure to include if the event is free and open to the public or if there is a fee. Please allow sufficient lead time, 2-3 weeks is preferable, to have event listings included in publications:
__ Artvoice, (716) 881-6604, calendar@artvoice.com
__ Bee Group Newspapers, (716) 632-4701, Events@BeeNews.com
__ Buffalo Criterion, (716) 882-9570
__ Buffalo News/Gusto, (716) 849-4553, gustocal@buffnews.com
__ Buffalo Rising Magazine, editorial@buffalorising.com
__ Buffalo Rocket Community News, brocket@localnet.com
__ Buffalo Spree Magazine, (716) 634-0820, elicata@buffalospree.com
__ Challenger News, (716) 897-0442, Fax: (716) 897-3307
__ Democrat and Chronicle-Rochester, N.Y., (585) 258-9770, Roc-Info@DemocratandChronicle.com
__ Niagara Gazette, (716) 282-2311
Advertising*
___Ad Design and Media Buys
Giveaways*
___ Standard college promotional items (use campus bookstore): pencils, folders, t-shirts, etc.
___ College promotional items (custom): t-shirts, hats, tote-bags, etc. (allow extra time for for trademarking, production, etc.)
Photography
___ Campus Photography, Contact Instructional Resources
___ Freelance Photographer*
*These items can be expensive; please plan accordingly.
