COLLEGE RELATIONS OFFICE

MARKETING AND PROMOTION

Interpersonal*

  • One-on-one (face-to-face)
  • Small group (<7)
  • Focus group
  • Telephone call
  • Training session
  • Reception
  • Tour
  • Special event

*Usually the most effective means of communication

Print

  • Handwritten letter/note
  • Report
  • Brochure
  • Program 
  • Newsletter
  • Newspaper
  • Magazine
  • Catalog
  • Invitation

Electronic

  • Personal e-mail
  • Mass e-mail
  • Text messaging (direct to consumer)
  • Website
  • Blog
  • Electronic magazine and newspaper
  • Viral marketing: Get someone in your target audience to pass along the message to another person in the target audience, this is more credible than coming from you
  • Social networking (MySpace, Facebook etc.)

Outdoors, Displays

  • Poster
  • Signage
  • Billboard
  • Vehicle wrap, etc.

Audio/Video/Mass Media

  • CD/DVD
  • Radio (AM, FM, satellite)
  • Television (local, cable, network)
    • Advertisements
    • Sponsorships
    • Product placement (e.g., The Italian Job was a two-hour advertisement for the Mini-Cooper; the tv show Survivor is filled with product placements)

Premiums

  • Mugs, pens, tote bags
  • T-shirts, sweatshirts, flip flops, hats
  • Calendars, bumper stickers, magnets
  • Anything that can be printed on!