Getting Your Message Out
Do you have an event you want to promote? Are you funded to buy advertising for your academic program? Do you think a DVD would be the best way to let people know about your conference? Interested in search engine marketing? Want to attract media attention?
College Relations is the right place to start when developing strategies for promotion, advertising, media events and public relations for internal, regional, and national exposure.
Faculty and staff are urged to consult with College Relations staff about all communication projects—particularly those directed at an external audience. The outside world sees Buffalo State as "a seamless organization," so it's important that all external messages are professional, consistent, and reflect the mission of the college.
For any type of communication program we begin with the audience:
- With whom, specifically, do you want to communicate?
- Why should they care about what you have to say?
- How will your message benefit this audience?
- What method of communication do they prefer?
- When and how often?
- What action do you want them to take?
Once you have answered these questions, College Relations can help you craft messages and deliver them in effective and cost-conscious ways.
