Only official wordmarks and logos should be used in college communications.
For printed material, Buffalo State's wordmark is available in several colors as well as a white (reversed) version. This two-line wordmark can easily be enlarged or reduced in size and still maintains its legibility.
Usage
The official logo may not be altered in any way and should always be used in their original proportions and configurations. Overall enlargements or reductions are permissible, but alterations—narrowing, heightening, widening, lengthening—are prohibited. No ornamentation or words may be added or deleted. The following examples illustrate what NOT to do:
While placement of the logo and supporting typography will vary according to specific design needs, great care must be taken to ensure that the marks are always legible. Scans of original logos should not be used, as they reduce clarity. The logo and logotype should not be reduced so that the words "State University of New York" become illegible. If there is a need to reduce the logo to a very small size (smaller than 1.25 inches in width), this line of text may be eliminated.
The logo may be reversed from a solid field of color, provided the reproduction is of high quality (to preserve legibility). Electronic logos may not be edited or manipulated, and page authors should not create new versions of the logo or logotype.
Please contact the College Relations Office at collrel@buffalostate.edu or (716) 878-4201 with additional questions regarding logo usage.
Custom Logos
Academic and administrative offices may not design customized logos.
Departments or programs with a major external presence and mission distinct from the academic mission of the institution may, in some cases, be permitted to create and use unique approved logos. Examples include the Performing Arts Center at Rockwell Hall, Burchfield-Penney Art Center, and Intercollegiate Athletics.
Any office or department wishing to create a customized logo or to modify the official college logo must submit justification in writing to the vice president to whom they report. Upon approval from the vice president, the proposal will be submitted to a review committee for consideration. If approved, the office or department will be responsible for covering the cost of services of a professional graphic designer to create the logo. The design must be approved by the committee prior to implementation. It is recommended that offices work with the College Relations Office throughout the process.
