Ronald D. Smith
Ronald D. Smith
Professor of Public Communication (1990)
M.S. Public Relations. Syracuse University 1985
Ron Smith's Public Relations Pages
Scholarship, Research, Creative & Professional Activity
Book. Strategic Planning for Public Relations. Erlbaum, 3rd edition in press [Adopted by 151colleges & universities; acquired by 649 academic libraries in the U.S., Canada, Asia, Africa, Australia, Middle East and Europe; cited by 15 books or academic journal articles
Book. Becoming a Public Relations Writer. Erlbaum, 3rd edition 2008 [Adopted by 137 colleges & universities; acquired by 508 academic libraries in the U.S., Canada, Asia, Africa, Australia, Middle East and Europe; cited by 16 books or academic journal articles
Book. MediaWriting (co-author). Erlbaum. 3rd edition in press [Adopted by 49 colleges & universities; acquired by 533 academic libraries in the U.S., Canada, Caribbean, Asia, Africa, Australia, Middle East and Europe; cited by 1 academic journal article]
Book. Introduction to Language and Communication: A Primer on Human and Media Communication. United Arab Emirates University, 2004
Book. Shoot the Indian: Media, Misperception and Native Truth (co-editor). AIPMI, 2007
Chapter. “Campaign Design and Management” in Eadie, W.F. (in press) Sage 21st Century Reference Series: Communication. Thousand Oaks CA: Sage Publications
Chapter. "Intercultural Communication" in Cross Cultural and Intercultural Communication: An Introduction [Professional Reference series] (in press). Hyderabad, India: ICFAI University Press.
Chapter. “Public Opinion and Indian Issues: Two Polls Show Media and Government Out of Step with the Public” in Shoot the Indian: Media, Misperception and Native Truth. AIPMI, 2007
Chapter. “The Cherokee-Freedmen Story: What the Media Saw” in Shoot the Indian: Media, Misperception and Native Truth. AIPMI, 2007
Academic Article. "Psychological Type and Public Relations: Theory, Research and Applications." Journal of Public Relations Research, 1993
Academic Article. "Matching the Audience and the Message: Using Psychological Functions in Designing Persuasive Communication." Proceedings, Association for Psychological type, Los Angeles , 1993
Academic Presentation. "Dinosaurs or Dunces: Who shold Teach Public Relations?" Intenational communications Association, Albuquerque, 1995
Academic Presentation. "Matching the Audience and the Message: Using Psychological Functions in Designing Persuasive Communication." Association for Psychological type, Los Angeles (1993)
Academic Presentation. "Psychological Type and Public Relations: Theory, Research and Applications." Public relations division, Association for Education in Journalism and mass Communication, Montreal, 1992
Academic Consulting. External program review for Communication Department, Fredonia State College SUNY, 2006|
Academic Consulting. External program review for journalism/public relations department, Utica College of Syracuse University, 2001
Academic Consulting. Manuscript/prospectus review, Houghton-Mifflin, 2003
Academic Consulting. Manuscript/prospectus review, Lawrence Erlbaum Associates, 2002
Academic Consulting. Manuscript/prospectus review, NTC Contemporary Books, 1998, 1999
Academic Consulting. Manuscript/prospectus review, Brown & Benchmark, 1996
Academic Consulting. Manuscript/prospectus review, HarperCollins, 1993, 1994, 1995
Professional Project. “Strategic Planning for Civic Engagement” and “Messaging for Membership and Development,” commissioned research-planning projects with National Museum of the American Indian-Smithsonian, 2006
Professional Project. Consultant on the Gunning Readability and marketing contracts for Wilmer Cutler & Pickering in Mississippi legal case. Wilmer Cutler & Pickering, Washington DC, 2001
Professional Presentation. Civic Engagement forum, National Museum of the American Indian-Smithsonian, 2006
Professional Presentation. “Diversity Training Workshop,” Editorial staff, Rochester (NY) Democrat & Chronicle, 2006
Professional Presentation. “What the Research Shows: Public Opinion and American Indians,” Hear Our Voices/Symposium on Media and Native Americans, Washington DC, 2006
Professional Presentation. Media Training for United Way leadership, 2001-present
Professional Presentation. “Keynote Presentation on Promotion and Marketing,” Ford/United Auto Workers National Workshop, Black Creek, Mich., 2001
Professional Workshop Series. Public relations planning, research, cases, campaigns, Public Relations Society of America and Canisius Center, Amherst NY, 2001
Professional Workshop Series. Training Seminar Leader for APR Exam, 2001-7
Professional Presentation. "Taking the Mystery Out of Measurement: Creative and Cost-Effective Ways to Understand the Impact of Public Relations," PRSA Regional Conference, Rochester NY, 1999
Grant. Project Director for American Indian Policy and Media Initiative, several grants ranging from $5,000 to $20,000 from various Indian tribes (Mohawk, Mohegan, Pequot and Seneca), 2005); and $450,000 three-year grant from the Lannan Foundation, Santa Fe, 2005-09
Grant. Project Director for contact research $42,000 from The Taft Organization on behalf of the National Museum of the American Indian, 2006-07
Award. President's Award for Excellence in Academic Advisement, Buffalo State College, 1999
Award. Public relations division, 3rd-place research paper, Association for Education in Journalism and Mass Communication, Montreal, 1992
Professional Service, Volunteer Service & Affiliations
Project Director. American Indian Policy and Media Initiative
Judge. New York School Public Relations Association Golden Empire Award, 2007
Judge. Public Relations Student Society of America Bateman competition, 2002
Judge. New York Community Newspaper Association, 2002
Faculty Adviser. Public Relations Student Society of America, Buffalo State chapter, 2001-04
Consultant in Public Relations. ALS society fundraising project, 2006
Consultant in Public Relations. The Taft Organizations of Washington DC, 2006
Consultant in Public Relations. Niagara Frontier Transportation Authority, 2007, 2004
Consultant in Public Relations. United Way of Buffalo and Erie County, media training, 2000-present
Bibliography: Marketing handbook, Centers for Disease Control and Prevention (2002)
Media Expert. Interviewed by Reuters News Service and various Western New York radio, television and newspapers on topics such as public relations impact on various local and national issues and events, media coverage of scandal, journalist sources, Exxon Mobil-Valdez aftermath
Member. Public Relations Society of America, Buffalo-Niagara Chapter, Educator’s Academy, Educational Affairs Committee, Accreditation Committee, participant in Beta Testing for PRSA APR exam, 2005
APR Exam Procter. 2001-2.
Instructor. APR Exam Preparation Course, Public Relations Society of America, Buffalo-Niagara, 2001-2007
Member. Success by 6 United Way Committee, Buffalo, 2001
Member. Association for Education in Journalism and Mass Communication, Public Relations Division
Member. Amnesty International
Member. Native American Journalists Association
Member. Unity: Journalists of Color
Member. Committee of Concerned Journalists
Member. Broadcast Education Association
Member. Committee to Protect Journalists
Award. Practitioner of the Year, PRSA/Buffalo-Niagara, 1998
Award. Excalibur Bronze, Web-site category, PRSA/Buffalo-Niagara, 1999
Award. Excalibur Silver, Visual-identity research, PRSA/Buffalo-Niagara, 1999
Award. Excalibur Bronze, Research, PRSA/Buffalo-Niagara, 1994
Award. Excalibur Platinum Best of Show, Research and Planning, PRSA/Buffalo-Niagara, 1994
Campus Service
Project Director. American Indian Policy and Media Initiative
Member. Arts & Humanities Executive Council
Adviser. Public Relations Student Society of America campus chapter
Member. Blue Ribbon Task force on Advising
Chair. Homecoming Committee, 2000, 2001
Faculty Resident in Marketing, College Relations, 1997-98
Member. Search Committee for Head Football Coach
Member. Search Committee for Head Men’s Basketball Coach
Member. Intercollegiate Athletics Board
Member. Blue Ribbon Task Force on Advising
Member. College Relations BSC Image Task Force
Member. Selection Committee for President’s Award for Graduate Student
Member. Student Elections Board
Chair. Homecoming Committee
Member. College Senate
Member. Arts & Humanities Oversight Committee
Member. Arts & Humanities Assessment Committee
Additional Professional Experience
Consultant, Smith Communication Counsel, 1990-present
Communications Director, Catholic Diocese of Syracuse, 1980-1990
Adjunct Professor of Public Relations, Syracuse University, 1990
Reporter, News Editor, Grit Publishing, Williamsport Pa, 1970-1980
Journalist, US Navy, USS Ranger