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Mitchell, Terence R.; Beach, Lee Roy. (1990). ..Do I love thee? Let me count.. .toward an understanding of intuitive and automatic decision making. Organizational and Human Decision Processes, 47 (1) , pp. 1-20.

Type of Resource: Journal Article
(ISSN: 0749-5978)

A literary review which presents new emerging views of the decision process suggesting that decisions are made based on the extent to which alternatives fit with images. Paper presented in four parts: a) traditional theory b) evolution of image theory c) image theory: essentials of theory and diagram presented d) intuition and automatic decision making. Some research testing the theory is presented and the implications of these results for theory and practice are discussed.

Process / Intuition / Problem solving / Decision making / Theory / Organizations / Organizational change / Thinking / Convergent thinking

CBIR Record Number: 105560