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Beach, Lee Roy. (1990). Image theory: Decision making in personal and organizational contexts . New York: Wiley.

Type of Resource: Book
(ISBN: 471920304)Libary of Congress (LC) or Dewey Decimal Classification (DDC) Call Number:
LC: BF448.B42 1990

This book introduces image theory, a new theory of decision-making. The theory involves the decision maker's own cognitive structures for containing the information pertinent to the decision at hand. The author discusses application of the image theory in business, personal, and political decision-making.

Cognitive / Functioning / Imagery / Problem Solving / Decision making / Models / Process / Techniques

This item is part of the Creative Studies Library in the E. H. Butler Library at Buffalo State College- State University of New York and the Special Collection of Creativity and Innovation resources at the Hong Kong City Hall Public Library.

CBIR Record Number: 11190