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Wiesendanger, Betsy. (1991). Creativity, assumptions, and the 'salt curve'. Sales and Marketing Management, 143 (6) , pp. 71-73.

Type of Resource: Magazine Article
(ISSN: 0163-7517)

An interview with Edward de Bono in which he details blocks to creativity with specific regard to marketing. DeBono addresses the need to break down assumptions to realize new solutions, and points out how the Laffer curve, or 'salt curve' effects negatively impact the effectiveness of marketing solutions. The interview also discusses the dangers of relying solely on data for decision support and of applying only adaptive behavior in problem-solving.

Blocks / Blocks to creativity / Business / Marketing / Innovation / Management / Problem solving / Decision making / Person / Cognitive / Development / Thinking / Creative thinking

CBIR Record Number: 121690

Buffalo State College, State University of New York