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Kuhn, Robert Lawrence. (1989). Creativity and strategy in mid-sized firms . Englewood Cliffs, NJ: Prentice Hall.

Type of Resource: Book
(ISBN: 131911643)Libary of Congress (LC) or Dewey Decimal Classification (DDC) Call Number:
LC: HD62; DDC: 658/.022

The author outlines his 10 creative strategies that equip mid-sized companies for competition with larger firms. Case studies illustrate the guiding principles. The book includes a collection of related writings by business leaders.

Business / Case Studies / Organizations / Organizational behavior / Problem Solving / Decision making

This item is part of the Creative Studies Library in the E. H. Butler Library at Buffalo State College- State University of New York and the Special Collection of Creativity and Innovation resources at the Hong Kong City Hall Public Library.

CBIR Record Number: 20270