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Hsu, Frederick B. (2001). Strategic decision-making in a new millennium: The contribution from hybrid decision-making modes. Creativity and Innovation Management, 10 (1) , pp. 40-48.

Type of Resource: Journal Article
(ISSN: 0963-1690)

Empirical studies have provided scope for examining strategic decision-making behaviors under a range of conditions including those involving environmental 'jolt'to expectations, and multiple-decision activities. Effective decision-making under turbulent conditions repeatedly involved a hybrid of rational and cybernetic (or experimental information seeking) behaviors. This was unpredicted. The author has labeled this new mode Promethean rationality. A second hybrid mode was identified, under a more restricted range of conditions, and characterized as Confucian rationality combining rationality with appeal to 'expert knowledge'. Inspection of a real-life decision making case under an environmental jolt revealed preliminary evidence of Promethean rationality. The implications are the more valuable as in the rise of a new century, the environment around decision-makers becomes more turbulent.

Models / Assessment / Creativity / Measurement

This journal is published by Blackwell Publishers; 108 Cowley Road; Oxford OX4 1JF, UK.

CBIR Record Number: 26570